Our newsletter tool got a big upgrade — no more wrestling with tags. Add blocks, type, and send. Here's how to build newsletters your clients will love.
1. Open the newsletter tool
Go to Communications > Marketing in the left menu, scroll to "Custom Campaigns," and click "Create."
2. Start fresh or resume a draft
Your Drafts list sits at the top. Click "+ New newsletter" to start, "Resume" to pick up a draft, or the "x" to delete one. Sent newsletters stay in the list with a "Sent" date, so you can duplicate them.
3. Write your subject line
Type it in the "Subject" field on the left. Keep it under ~60 characters so it isn't cut off on mobile. It also becomes the headline at the top of the email.
4. Customize your header banner
The banner is the colored band holding your logo (or store name) and an optional tagline.
- Background color: click the swatch and pick any color.
- Tagline: a short line under your logo (up to 120 characters), e.g. "Spring grooming specials inside." Leave blank to skip.
Your logo shows automatically — change it at Configuration > Store Profile.
5. Build your email with blocks
Click a block type in the sidebar to add it. Six blocks:
- Hero image — a large photo. Upload or paste a URL, add alt text, or reuse a previously uploaded image. At least 600px wide.
- Heading — a bold title. Choose H1 (main) or H2 (section).
- Text — your body copy, with bold, italic, links, and lists.
- Button — your call-to-action. Add a label and URL, pick a color (Brand, Success, Warning, Dark).
- Divider — a thin line between sections. Use sparingly.
- Custom HTML (advanced) — paste your own markup; unsafe tags are stripped automatically.
Hover a block for up/down arrows, or use its 3-dot menu to move or delete it.
6. Preview as you go
The right side shows a live preview that updates as you edit. On narrow screens it collapses into a "Preview" button that opens in a popup.
7. Save your draft
Work saves automatically every 10 seconds ("Saved a few seconds ago"). Click "Save draft" anytime for an explicit save, and "Resume" later to continue.
8. Send a test email — always
The "Test email" field is pre-filled with your address (change it for a second pair of eyes). Click "Send test," then check your inbox and spam folder, and open it on your phone too. Fix and re-test as many times as you like.
9. Pick your recipients
Under "Send to group," choose an audience:
- New clients — added in the past month, or the past 6 months
- Active clients — visited in the past 6 months, or the past 12 months
- All clients
- Pets with a birthday this month — the owners of any pet with a birthday this month
- "<Service> clients" — one option per service you offer (daycare, boarding, grooming, training, etc.): clients whose pet was checked in for that service in the past 12 months
Unsubscribed and removed clients are excluded automatically, and each email address receives one copy even if it's on more than one client record.
10. Send
Click "Create & view customer list" to see exactly who the group resolves to — nothing is sent at this step. Review the list, then click "Send Campaign Now!" Delivery runs in the background — you can close the page and the send continues.
Pro tips
- Specific subject lines win: "Spring grooming specials" beats "March newsletter."
- One Button block per email — one clear call-to-action.
- Mix promos with useful pet-care tips so clients keep opening.
- A monthly cadence is a great start. And always send yourself a test first.
A note on the modern design
New stores get our refreshed default design automatically. Signed up before May 2026? You'll see a "Try the modern email design" button at the top of the campaign page, with a 7-day undo. See the companion article: Upgrade to the modern email design.
Common questions
- See past sends? They stay in your drafts list with a "Sent" date. A full history report is coming.
- Open/click tracking? On the roadmap — for now, track bookings and inquiries after each send.
- Schedule for later? Not yet — sends go out immediately.
- Send from my own domain? Not yet; newsletters send from a PawsAdmin address with your store as the display name and Reply-To, so replies come straight to you.
- Unsubscribe a client? They can use the link in every email, or you can do it for them: open the client's profile and use the Marketing Emails toggle (also a field on the add/edit customer form). It applies to every client record with that email address, and it only affects newsletters and Win Back / Fill Open emails — appointment reminders and confirmations still go out.
- See who's unsubscribed? Each client's profile shows "Marketing Emails: Subscribed" or "Unsubscribed."
Need help or have questions? Contact our support team at support@pawsadmin.com. We're always here to help you fetch success!